Do or don't: Orange-red lipstick

We got the J. Crew holiday catalog in the mail last night, and I was struck (once again) by how the models' orange-red lipstick is so adorable. I'm not sure I could pull it off with my pale skin tone, but a Glamour editor found a similar lipstick--Heatwave--that she swears looks good on everyone. (Here's photographic proof!) Would you try it?

P.S. Another similar color is Hot Coral.